A brand helps define and distinguish your product or service from your competitors in the business market, allowing you to differentiate what you offer from what your competitors offer, and highlight what makes your product or service the best choice for customers in the market. A brand also stands out and creates a force in the market when some important elements are integrated and harmonized together, such as advertising, customer service, promotional marketing, reputation management, and logo design, as each of them cooperates to build a professional and unique profile that attracts attention and maintains a positive impression.

Yes, when you change the color, logo or presentation of your brand you must re-register it or you will not get the desired protection.